AI Search & GEO
Free AI SEO audit
Enter your website and this free website SEO audit tool delivers a real report in about 30 seconds: 148 technical-SEO and GEO (Generative Engine Optimization) checks covering crawlability, metadata, structured data, and how answerable your pages are for AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Every issue comes with a plain-English fix. No account needed to start.
Free · no signup Checks your live site
How to use the free AI SEO audit
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Enter your URL
Type your domain — the crawler starts immediately, no signup form first.
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Watch the live crawl
You land on a live report that fills in as pages are crawled and checked.
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Read the two scores
Health grades classic technical SEO; the GEO score grades AI-search readiness — structure, schema, answerability, and crawler access.
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Work the fix list
Issues are ranked by impact, each with a plain-English explanation of what to change and why it matters.
What does an AI SEO audit check?
An AI SEO audit checks two layers. The first is classic technical SEO: broken links, redirect chains, missing or duplicate titles and descriptions, canonical problems, noindex slips, and slow or unreachable pages — the plumbing that decides whether crawlers can reach and index your content at all.
The second layer is GEO — Generative Engine Optimization. AI engines don't rank ten blue links; they extract answers and cite sources. So the audit checks whether AI crawlers like GPTBot and ClaudeBot are allowed in, whether your pages carry structured data that machines can parse, whether headings actually state what each section answers, and whether your content is extractable without executing JavaScript.
Can ChatGPT read your site?
If you searched for a ChatGPT SEO checker, this is that tool. The audit tests the exact things that decide whether ChatGPT can read and cite your site: whether OpenAI's crawlers are allowed in by your robots.txt (GPTBot for training, OAI-SearchBot for ChatGPT search), whether your content survives without executing JavaScript, and whether your pages state answers an assistant can lift and attribute.
Most tools with "SEO checker" in the name grade a page against Google's ranking factors and stop. A ChatGPT SEO checking tool has to go further, because AI assistants don't rank ten blue links — they extract answers and cite sources. That's why this audit reports two scores instead of one.
The difference in practice: a classic SEO checker hands you a single score. Spronta grades Health, GEO, and accessibility separately across 148 checks in 17 categories, so a tidy sitemap can't hide pages AI engines can't read — and every issue ships with a plain-English fix.
Why your Google rankings don't transfer to AI search
AI assistants answer a growing share of the queries that used to start on Google — and they choose sources differently. A page can rank #1 on Google yet never be cited by ChatGPT because its content hides behind JavaScript, its robots.txt blocks AI crawlers, or its copy never states a direct answer an LLM can lift and attribute.
The audit shows exactly where you stand on both fronts, so you're not optimizing for 2019's search engine while your buyers ask 2026's.
Frequently asked questions
Is this AI SEO audit really free?
Yes. The scan runs free with no account, and you see the live report immediately. Creating a free account keeps the report, unlocks the full issue list, and lets you re-crawl on a schedule.
What is a GEO score?
GEO (Generative Engine Optimization) measures how ready your pages are to be cited by AI search — whether AI crawlers can access them, whether content is structured and extractable, whether schema markup is present, and whether pages state answers directly. Spronta grades this alongside the classic technical-SEO Health score.
Is this a ChatGPT SEO checker?
Yes — that's half of what it does. Alongside the classic technical audit, it works as a ChatGPT SEO checking tool: it verifies GPTBot and OAI-SearchBot access, checks that your content is readable without JavaScript, validates structured data, and grades how liftable your answers are for AI assistants. The GEO score summarises the result.
How is GEO different from classic SEO?
Classic SEO optimises for a ranked list of links: crawlability, metadata, internal links, and speed. GEO optimises for being the cited source inside an AI-written answer: AI-crawler access, machine-readable structure, direct answers, and schema. The audit grades both separately, because a page can be strong at one and invisible at the other.
How do I check whether AI crawlers can access my site?
Your robots.txt decides. This audit checks AI-crawler access as part of the crawl, and the free AI crawler access checker tests your robots.txt against 18 bots — GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and more — showing the exact rule that allows or blocks each one.
How is this different from a Lighthouse or PageSpeed test?
Lighthouse audits one page's performance and accessibility. This audit crawls your site like a search engine does — following links, checking every page's metadata, status codes, structured data, and AI-crawler access — which is where most indexing and citation problems actually live.
How long does the audit take?
The first results appear in seconds and a typical small site finishes in under a minute. Larger sites keep crawling in the background while you read early findings.