On-Page SEO
URL slug generator
Paste a headline (or a whole list, one per line) and get clean, SEO-friendly URL slugs: lowercase, hyphen-separated, punctuation stripped, accents transliterated, and optional stop-word removal with a sensible length cap. What "How to Choose the Best Running Shoes in 2026!" should become: choose-best-running-shoes-2026.
Free · no signup
How to use the URL slug generator
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Paste your title
Or several — each line becomes its own slug, handy for migrating a content calendar.
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Pick your options
Hyphens are the standard separator; stop-word removal keeps slugs short without losing meaning; 60 characters is a comfortable cap.
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Copy the result
Use the slug as the final path segment — and once a URL is live, treat it as permanent or 301 it.
What makes a good URL slug?
Four properties: readable (a human can guess the page from the URL), short (drop stop words and filler — the slug needs the topic, not the grammar), hyphenated (Google explicitly recommends hyphens over underscores, which join words rather than separating them), and stable (changing a slug later means redirects, lost bookmarks, and re-earned signals).
Keywords in the URL are a minor ranking signal, but the real wins are indirect: readable slugs earn more clicks in results, get copied as cleaner-looking links, and tell AI engines one more time what the page is about.
Frequently asked questions
Should URL slugs use hyphens or underscores?
Hyphens. Google treats hyphens as word separators but historically treats underscores as word joiners — running-shoes reads as two words, running_shoes risks reading as one token. Every style guide and Google's own documentation say hyphens.
Should I remove stop words from slugs?
Usually yes — "choose-best-running-shoes" carries the same meaning as "how-to-choose-the-best-running-shoes" in half the length. Keep a stop word when removing it changes meaning (e.g. distinguish "vs" comparisons).
Does changing a URL slug hurt SEO?
If done carelessly, yes — the old URL 404s and its accumulated links and rankings strand. If you must change a slug, 301-redirect the old URL to the new one and update internal links. Better: get it right at publish time and never touch it.