Technical SEO
Schema markup generator
Pick a schema.org type — FAQPage, Article, Product, Organization, LocalBusiness, WebSite, BreadcrumbList, or HowTo — fill in a short form, and get valid JSON-LD ready to paste into your page's <head>. Structured data is how you hand search engines and AI models your facts in a format they can't misread.
Free · no signup
Your JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": []
}
</script>Paste it into your page's <head>, then validate with Google's Rich Results Test. The content in the markup must match what's visible on the page.
How to use the schema markup generator
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Choose the type
Match the page: FAQPage where you answer questions, Article for posts, Product for anything with a price, Organization for your about page.
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Fill the form
Only the fields that matter — the generator omits anything you leave blank rather than emitting empty properties.
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Paste and validate
Add the script tag to your page head, then confirm with Google's Rich Results Test. The markup must describe content that's visible on the page.
What is schema markup and why does it matter for AI search?
Schema markup (structured data) is a JSON-LD block that states a page's facts — what it's about, who wrote it, what it costs, what questions it answers — in the shared schema.org vocabulary. Search engines use it for rich results: star ratings, FAQ dropdowns, product prices, and sitelinks that measurably lift click-through.
For AI search it's arguably more important. LLM-powered engines need to extract entities and facts reliably; JSON-LD gives them your name, products, and answers pre-parsed instead of inferred from prose. Sites with clean structured data are consistently easier to cite accurately — which is the whole GEO game.
JSON-LD vs microdata: which format should you use?
JSON-LD, without hesitation. It's Google's explicitly recommended format, it lives in one script tag instead of being woven through your HTML attributes, and it's far easier to generate, review, and template. Microdata and RDFa still parse, but there's no reason to start with them in 2026.
One rule keeps you out of trouble: the markup must match visible page content. Marking up FAQs that aren't on the page or reviews that don't exist violates Google's guidelines and risks a manual action.
Frequently asked questions
Where do I put JSON-LD on my page?
Inside a <script type="application/ld+json"> tag, conventionally in the <head> (the body also works). Most frameworks and CMSs let you inject it per-page; multiple blocks on one page are fine.
Does schema markup improve rankings?
Not directly — Google says it's not a ranking factor. It earns rich results, which raise click-through, and it makes your facts machine-readable for AI engines that decide what to cite. Both move real traffic even without moving rank.
How do I test my structured data?
Google's Rich Results Test (search.google.com/test/rich-results) validates against what Google actually supports, and the Schema.org validator checks general correctness. Paste the generated block or your live URL into either.
Can I use multiple schema types on one page?
Yes — a product page might carry Product, BreadcrumbList, and Organization blocks together. Keep each block accurate and only mark up what the page really shows.