A launch-day operating model that turns a spike into pipeline.
The Product Hunt Launch playbook gives your agent a launch-day operating model, not a checklist. It locks a launch angle specific to early adopters, mobilises your owned audiences, captures qualified intent, and converts the 48-hour spike.
It enforces real quality bars: goals must include a launch-day attention metric, a conversion metric, and a follow-up metric, and the brief must name the audience, promise, channels, and conversion action. Vanity targets do not pass.
Position
Lock the launch angle for product-minded buyers.
Mobilize
Plan maker, founder, and community posts plus the launch email.
Capture
Route attention into a waitlist, demo, or trial with segmentation fields.
Follow up
Convert the spike with 48-hour and 7-day follow-up.